|
ALFACOM offers complete services on market research, from planning (when objectives to perform the research are defined), going through the stages of target customers definition, questionnaires, best methodology to be applied, to the delivery of customized results, with analysis and recommendation.
Quantitative
and Qualitative Studies (Continuous and Ad hoc);
Research performed via:
- Phone
- Face to Face
- Direct mailing
- E-Mail / Internet
- Focus Groups
- Individual in-depth research
Analysis and studies specialized on:
- Satisfaction on products and services;
- Products and services quality;
- Manufacturer and brand image.
Customized Availability of results, by using:
- Widely used applicatives (PowerPoint, Excel, Adobe Acrobat-PDF, etc.) - Customized Software for references
- Internet
Management of Action Plans generated from the research results and diagnosis of the effects of its application.
|